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fleur, md

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Graphic design logo and ideation developed for a client who was opening a flower shop. Previously a doctor in family medicine, she decided to follow her passion for the floral industry. Based around the idea that flowers hold power in healing, she presented her tagline and gist of the design she was envisioning. She wanted a "lighthearted, relatable and simple" design that could be function as both her logo and branding materials. Through multiple iterations and brainstorming, we came to this final logo design.