the girls’ lounge / The female Quotient

Between 2015 and 2016, I took a year off from college to work at The Girls’ Lounge/The Female Quotient. As a small but mighty team of seven, we went around the world creating experiential lounges at major marketing and advertising conferences with one mission: to create conversations around gender parity in the workplace.

My responsibilities started as a graphic designer and project manager, assisting with a rebrand and our event collateral. Throughout my year at TFQ, my responsibilities grew, ranging from photographer to videographer, social media manager to creative media manager, project manager to studio artist. I customized t-shirt designs on-site while also managing our video crew. I created the content and photography that was published on our social media pages, and also designed our decks for prospective partnerships. When signage delivery was delayed, I painted our logos and tagline on the walls as a solution. Working at The Girls' Lounge/The Female Quotient gave me valuable insight on what it means to work at a young startup and how to successfully multitask between all of the responsibilities.

CREATED FOR EACH LOUNGE:
Signage throughout the space
Handmade pillow & decorative elements
Window clings
Bus & car wraps
Billboards
Video reels for monitors
Documentation for website content
Custom on-site apparel design
Social Media live streaming & posting

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Traveled to and assisted in the production of Girls' Lounges at

The World Economic Forum in Davos, Switzerland

Consumer Electronics Show in Las Vegas, Nevada

South By Southwest in Austin, Texas

4A's (American Association of Advertising Agencies) in Miami, Florida

Advertising Week in New York City

ANA Masters of Marketing in Orlando, Florida

ARF (Advertising Research Foundation) in New York City

#GIRLPOSSIBLE Collaboration with Barney's New York in New York City

Cannes festival of creativity in Cannes, France